BMW Winter Driving Experience 2018

The BMW Winter Driving Experience offers an ultimate winter sport driving on an amazing snow and ice circuits in an exiting one-day course. Driving on ice and snow is not however only about high speeds: we focus on confident, safe driving in extreme conditions. And not to forget, we experience the joy of BMW xDrive in beautiful Arctic surroundings.

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BMW Winter Driving Experience 2018

The Winter Driving Experience covers key elements vital to improving driving with limited friction, such as steering technique and vehicle dynamics. Exercises include emergency braking and avoiding, oversteering and drifting exercises and of course plenty of driving on icy and snowy circuits. To end the session, participants can compete against each other in a playful driving skills competition, utilizing skills learned throughout the day.

BMW Winter Driving Experience at Rovaniemi was certified as official BMW Driving Experience location in 2017 by BMW Driving Experience GmbH. Every car has an instructor with them at all times to maximize learning process. All our instructors have either rally or circuit racing backround. Event follows BMW driving events standards and has full support and exclusivity of BMW Finland.

Our car fleet consists fully of BMW xDrive cars.  Vehicles on track in 2018 are 1- series, 3- series and 4-series models. To point out few models we have M140i xDrive´s and 340i xDrive at our fleet.

Our BMW VIP Shuttle  service is done with six BMW 218dA xDrive Gran Tourer´s.

Program at Rovaniemi

BMW WDE 2017 is held at the official home town of Santa Claus and the capital of Lapland, Rovaniemi. Rovaniemi lays exactly at Arctic Circle. Snowy and icy conditions are quarenteed throughout the event. Our tracks are built on land, so we do not have any risk with driving conditions even weather would be warmer than expected.

In March the daylight time is already 12 hours and we can expect sunny and bright winter weather. In Lapland you can easily spot reindeers and if we are lucky, there is chance to see northern lights.

Rovaniemi has excellent flight connections from Helsinki airport and also good variety of flights from abroad as well. Finnair flies 4 times a day between Helsinki and Rovaniemi. Flight time is 1 hour.

Our tracks are 15 min from Rovaniemi airport and from tracks to accommodation it takes 25 min. All transportations are done with our BMW VIP Shuttle service at location.

Example of schedule

1st Day:
Arrive at Rovaniemi in the morning
Theory lesson
Driving exercises (2,5h)
Driving exercises (2,5h)
Driving skills competition
Feedback, prize giving and handing out certificates
Transfer to Arctic Light Hotel

2nd Day:
Check out/ or additional winter activities
Transfer to airport

Price and availability

Package includes:
- one full day of winter driving in arctic environment
- Utilization of broad fleet of BMW model range, all equipped with xDrive
- Fully catered (Premium level cottage lunch, restaurant dinner and hotel breakfast)
- Accommodation in single rooms l
- BMW winter jacket and hat
- Certificate of participation
- Transfers at Rovaniemi

Drivers must hold a valid full-class driver´s license

Price for 1 day BMW WDE package

1250,00 € + VAT 24 % = 1550,00 €.

Minimum group size is 14 persons

Available for group booking 2018

- Thank you for visiting us in 2018 and see you again in March 2019

Consumer day for single entrants 2018 

- Thank you for visiting us in 2018 and see you again in March 2019


Accommodation / Arctic Light Hotel

Customers will stay at Arctic Light Hotel which was just opened in april 2015.

Arctic Light Hotel is a brand new boutiqué hotel in the heart of Rovaniemi city.

Tracks are located only 25 minutes from hotel, thus the whole program takes place within small area and transfer times are minimized.

More info


Contact Us

Requests and bookings

Email: rovaniemi(a)
Phone: +358 40558 2183/ Jarkko Miettinen

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